One of the first things restaurant managers teach their employees is that if someone has a good dining experience, they may tell one other person about it. But if they have a bad experience – cold food, slow service, bad table location – they will go out and tell as many as NINE people.

This ratio does not work in the restaurant’s favor, especially when their business experiences challenges – overcrowding, understaffing, perishable products – on a regular basis.

What is SMS marketing

SMS, short message service, is a type of communication used primarily on cell phones. Commonly known as “texting,” SMS enables businesses to deliver announcements without making phone calls or logging onto a computer.

Here are 5 ways restaurants are using SMS marketing to drive customers to their businesses:

1. Remind them of hours: Shortly before you open, remind customers of your operating hours, giving them time to arrive.
2. Announce specials: Let customers know about breakfast, lunch or dinner specials right before breakfast, lunch or dinner.
3. Menu changes: Notify customers when menu changes come in or when a popular dish has returned.
4. Holidays & late nights: Alert customers that you will be open on holidays or later on certain nights, as other restaurants may be closed.
5. Contact management: Give customers a manager’s store shortcode and encourage them to text their experience in a few words after they have dined.

There are nearly two and half billion SMS users in the world. That’s a lot of hungry people.

5 Ways Restaurants Are Using SMS Marketing is a post from: TXTDirect.com